Table of Contents
- 1. Power BI for Global E-Commerce Analytics
- 2. Data Architecture for Multi-Channel Sales
- 3. Key Dashboard Components & Metrics
- 4. Advanced DAX Formulas for Sales Analysis
- 5. Real-Time Inventory Management System
- 6. Customer Lifetime Value Calculation
- 7. Cross-Border Sales Analytics
- 8. Actionable Insights & Business Impact
1. Power BI for Global E-Commerce Analytics
Power BI enables enterprise-level e-commerce analytics through:
Multi-Source Data Integration
// Power Query Integration
let
Source = Shopify.Contents("https://store.myshopify.com"),
Orders = Source{[Name="Orders"]}[Data]
in
Orders
Global Currency Conversion
// DAX Currency Conversion
Sales USD =
SUMX(
Sales,
Sales[Amount] * RELATED(ExchangeRates[Rate])
)
2. Data Architecture for Multi-Channel Sales
Data Pipeline Architecture
Data Source | Frequency | Data Volume |
---|---|---|
Shopify API | Real-time | 50K orders/day |
Google Analytics | Hourly | 2M events/day |
3. Key Dashboard Components
Sales Performance
- GMV Growth Rate (MoM)
- AOV by Customer Segment
Customer Analytics
- LTV:CAC Ratio
- Repeat Purchase Rate
4. Advanced DAX Formulas
// Rolling 28-Day Revenue
Rolling Revenue =
CALCULATE(
SUM(Sales[Revenue]),
DATESINPERIOD(
Calendar[Date],
LASTDATE(Calendar[Date]),
-28,
DAY
)
)
5. Real-Time Inventory Management

6. Customer Lifetime Value
// CLV Calculation
Customer LTV =
[Average Order Value] *
[Purchase Frequency] *
[Customer Lifespan]
7. Cross-Border Sales Analytics
Regional Performance
// Region-Specific Sales
EU Sales =
CALCULATE(
[Total Sales],
Customers[Region] = "Europe"
)
Shipping Analytics
// Delivery Performance
On-Time Delivery % =
DIVIDE(
[On-Time Deliveries],
[Total Orders]
)
8. Actionable Business Insights
Pricing Strategy
- Premium products have 22% higher margin
- Dynamic pricing opportunities in 15 categories
Marketing Optimization
- ROAS increased by 40% using dashboard insights
- Top converting channels: Mobile App (68%), Instagram (22%)