E-Commerce Analytics: The Complete Guide to Madhav Sales Dashboard in Power BI

Table of Contents

1. Power BI for Global E-Commerce Analytics

Power BI enables enterprise-level e-commerce analytics through:

Multi-Source Data Integration

// Power Query Integration
let
    Source = Shopify.Contents("https://store.myshopify.com"),
    Orders = Source{[Name="Orders"]}[Data]
in
    Orders

Global Currency Conversion

// DAX Currency Conversion
Sales USD = 
SUMX(
    Sales,
    Sales[Amount] * RELATED(ExchangeRates[Rate])
)

2. Data Architecture for Multi-Channel Sales

Data Pipeline Architecture

Data Source Frequency Data Volume
Shopify API Real-time 50K orders/day
Google Analytics Hourly 2M events/day

3. Key Dashboard Components

Sales Performance

  • GMV Growth Rate (MoM)
  • AOV by Customer Segment

Customer Analytics

  • LTV:CAC Ratio
  • Repeat Purchase Rate

4. Advanced DAX Formulas

// Rolling 28-Day Revenue
Rolling Revenue = 
CALCULATE(
    SUM(Sales[Revenue]),
    DATESINPERIOD(
        Calendar[Date],
        LASTDATE(Calendar[Date]),
        -28,
        DAY
    )
)

5. Real-Time Inventory Management

Global Inventory Distribution Heatmap

6. Customer Lifetime Value

// CLV Calculation
Customer LTV = 
[Average Order Value] * 
[Purchase Frequency] * 
[Customer Lifespan]

7. Cross-Border Sales Analytics

Regional Performance

// Region-Specific Sales
EU Sales = 
CALCULATE(
    [Total Sales],
    Customers[Region] = "Europe"
)

Shipping Analytics

// Delivery Performance
On-Time Delivery % = 
DIVIDE(
    [On-Time Deliveries],
    [Total Orders]
)

8. Actionable Business Insights

Pricing Strategy

  • Premium products have 22% higher margin
  • Dynamic pricing opportunities in 15 categories

Marketing Optimization

  • ROAS increased by 40% using dashboard insights
  • Top converting channels: Mobile App (68%), Instagram (22%)

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